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Digital Marketing Specialist

📁
Marketing
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Banca Generali S.p.A.

Banca Generali (www.bancagenerali.com), a leading private bank in Italy in financial planning and customer asset protection through a network of private consultants at the top of the sector for skills and professionalism, is looking for a Digital Marketing Specialist.

The team is responsible for managing digital marketing campaign, brand awareness and for improving CRM activities and Customer Value Management on the Customer Base.

The candidate will be responsible for:

  • Defining, implement and execute digital marketing strategy of the Bank.
  • Web Agency selection and managing
  • Concept shaping and monitoring of digital campaigns
  • Dealing with CRM activities on customer base and on Financial Advisors
  • Improving customer value and marginality (CVM)
  • Managing and definition SEO strategy, SEM, display campaigns, brand awareness activities
  • Promotion, training and support to financial advisors on the new marketing tools
  • Project management on CRM and digital marketing tools
  • Definition and implementation of monitoring dashboards for the top management
  • Coordination of others teams of the bank involved in digital marketing activities.

 

M.Sc. in Economics or Management Engineering

Advanced Use of Office (in particular Excel, Power Point and Access)

3 years of experience in digital marketing

Excellent communication skills

Knowledge of seo and advertising technique

Knowledge of the Italian banking market

Great team work attitude

Fluent English

Strong Knowledge of Data Analysis

Will be appreciated a basic knowledge of photoshop or others design software

 

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